Client
AHA × Sazerac
Event
Paint the Town Red 2026
Attendance
120 guests carded across the night
Location
Fayetteville, AR
The Brief
An event worthy of the cause
The American Heart Association's annual "Paint the Town Red" gala is one of Arkansas' premier fundraising nights. For the 2026 edition at Ozark Music Hall, sponsor Sazerac wanted an activation that would engage guests in a memorable, brand-forward way - something they'd take home and talk about long after the event ended.
BrightBooths delivered a fully branded AI Trading Card experience, custom-built for four Sazerac brands across four sports. Guests stepped in front of our camera, and within minutes walked away with a physical, collector-grade card featuring their own AI-generated sports likeness - sealed in a premium acrylic case.
Four brands. Four sports. One night.
Each Sazerac brand was paired with a sport and a custom card template, giving guests the choice of becoming a tennis champion, soccer star, football icon, or baseball legend. Every card was unique to the individual - a cinematic AI-generated portrait on the front, a collector-style stat card on the back, all sealed in a premium UV-resistant acrylic case that made every keepsake feel like a real collectible.
AI-Generated Sports Likeness
Four Custom Brand Templates
Collector-Grade Acrylic Case
Peak Throughput
40+ per hour
4
Custom brand templates
Each Sazerac brand received a fully custom card design - distinct sport, distinct uniform, distinct stat layout - all cohesive under the Paint the Town Red campaign.
How It Works
From snapshot to collector's item in minutes
The experience ran on a four-step workflow that kept the line moving and the quality high. First, the guest steps in front of the BrightBooth for a reference photo that captures the likeness details needed for accurate generation. Next, they choose their card type - 818 Tequila Tennis, BuzzBallz Soccer, Fresca Hard Football, or Fireball Baseball - triggering their custom prompt workflow.
Our proprietary AI pipeline then generates a cinematic sports portrait in the correct uniform and setting, preserving the guest's likeness with high fidelity. Finally, the two-sided card is printed at photo quality and placed in a premium acrylic collector's case - ready to take home in under three minutes.
hello@brightbooths.com
If you have any questions regarding our service, or if you’re looking for something custom, get in touch with us via e-mail and we’ll be more than happy to help you out.
479-935-2616
Alternatively, if you have some urgent questions or requests, call us on the number above and one of our incredible members of staff will provide you with the help you need.