HFA Together 2026 – Where 500+ Employee-Owners Became the Story

HFA is an employee-owned firm, and Together 2026 was its firmwide conference in Bentonville, Arkansas. More than 500 employee-owners traveled in from seven offices across the U.S. and Mexico, joined by remote teammates from around the country, for two days of learning, reconnecting, and celebrating during Employee Ownership Month.

The Bash, the event's after party on October 7, needed an experience that matched the spirit of the week: people powered, joyful, and made to be shared. The Together Bash 2026 artwork and colors carried through every print, every overlay, and every frame.

The 360 booth's shares reached 4,869 people, roughly nine times the 500+ employee-owners in attendance. Each one was a friend, a family member, a client, or a future teammate watching HFA's people celebrate together, and for an employee-owned firm that competes for great talent, that is culture on display.

Sharing felt effortless: 79% of Pro Print sessions ended with a text share, and the 360 booth averaged 1.4 shares per video, with 62 of 67 shares being downloads guests wanted on their own phones and feeds. Pro Print sessions were viewed 3.3 times each, and 360 videos 4.3 times each, meaning the moment kept getting watched long after the lights came up. HFA now owns a library of 551 on-brand captures, ready for recap posts, internal communications, and next year's invitation.