Cardi B Album Release Activation with RSM & Walmart

Amplifying the Hype for Cardi B's New Album Drop in Houston

Client

RSM & Walmart

Event

Cardi B Album Release - AM I THE DRAMA?

Attendance

2300 attendees and more than 1000 videos and AI captures

Location

Houston, Texas

The Event

A Texas-Sized Album Launch

To celebrate the highly anticipated release of Cardi B's latest album, RSM and Walmart teamed up to create an unforgettable pop-up experience in Houston, TX. On September 23, 2025, fans gathered for a night of music and celebration. The goal was to capture the electric energy of the release and give fans immersive digital takeaways that they would immediately share on social media, driving organic conversation around the album drop.

 

Our Services

The Bright Booths Experience

 

Custom Enclosed 360 Video Booth

Generative AI Album Cover Experience

Instant Video & Image Sharing

Branded Digital Overlays

Results

Viral Reach

The activation saw non-stop engagement throughout the night, generating thousands of impressions as fans shared their photos across Instagram, TikTok, and X (Twitter), amplifying the event's reach far beyond Houston.

Fan Engagement

Creating Shareable Moments

The photo booth served as the centerpiece for fan interaction, allowing attendees to feel like part of the album's visual universe. The seamless workflow meant lines moved quickly, maximizing the number of branded impressions generated during the event.

Our Services

Join the experience and choose your booth today!

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