Cardi B Album Release Activation with RSM & Walmart

Amplifying the Hype for Cardi B's New Album Drop in Houston

Get in Touch

View Case Studies

Client

RSM & Walmart

Event

Cardi B Album Release - AM I THE DRAMA?

Attendance

2300 attendees and more than 1000 videos and AI captures

Location

Houston, Texas

The Event

A Texas-Sized Album Launch

To celebrate the highly anticipated release of Cardi B's latest album, RSM and Walmart teamed up to create an unforgettable pop-up experience in Houston, TX. On September 23, 2025, fans gathered for a night of music and celebration. The goal was to capture the electric energy of the release and give fans immersive digital takeaways that they would immediately share on social media, driving organic conversation around the album drop.

Cardi B-themed photo booth setup featuring a circular red platform, ring light, and branded backdrop for the album release event in Houston, Texas.

Our Services

The Bright Booths Experience

Cardi B in a glamorous mint green outfit with flowing fabric, celebrating her album release at a Houston pop-up event.

Custom Enclosed 360 Video Booth

Generative AI Album Cover Experience

Instant Video & Image Sharing

Branded Digital Overlays

Results

Viral Reach

The activation saw non-stop engagement throughout the night, generating thousands of impressions as fans shared their photos across Instagram, TikTok, and X (Twitter), amplifying the event's reach far beyond Houston. Fan interacting with a branded photo booth at Cardi B's album release pop-up event in Houston, featuring a large screen and red accents, with attendees in the background.

Fan Engagement

Creating Shareable Moments

The photo booth served as the centerpiece for fan interaction, allowing attendees to feel like part of the album's visual universe. The seamless workflow meant lines moved quickly, maximizing the number of branded impressions generated during the event. Cardi B in a striking red outfit with a large red hat, surrounded by a cheering crowd, promoting fan engagement at her album release event.

Our Services

Join the experience and choose your booth today!

Book Now

hello@brightbooths.com

If you have any questions regarding our service, or if you’re looking for something custom, get in touch with us via e-mail and we’ll be more than happy to help you out.

479-935-2616

Alternatively, if you have some urgent questions or requests, call us on the number above and one of our incredible members of staff will provide you with the help you need.

Event Highlights

The Cardi B album release activation was a standout event, showcasing a blend of entertainment and technology that captivated attendees. From the moment guests arrived, they were immersed in a vibrant atmosphere filled with engaging activities tailored to enhance their experience.

Key highlights included live performances, interactive booths, and exclusive merchandise giveaways, all designed to create memorable moments. The event not only celebrated Cardi B's latest album but also fostered a sense of community among fans, making it a truly unforgettable occasion.

Innovative Technology Integration

Bright Booths leveraged cutting-edge technology to elevate the album launch experience. The custom enclosed 360 video booth allowed guests to capture unique moments from all angles, while the generative AI album cover experience provided a personalized touch that resonated with fans.

This integration of technology not only enhanced user engagement but also encouraged social media sharing. Attendees were excited to showcase their creations online, further amplifying the event's reach and impact across various platforms.

Social Media Impact

The activation's success was significantly amplified through social media channels, where attendees eagerly shared their experiences. The event generated thousands of impressions as fans posted videos and photos, creating a buzz that extended well beyond the venue.

With a strategic focus on shareable content, Bright Booths ensured that each interaction was optimized for social media. This approach not only increased visibility for Cardi B's album but also highlighted the innovative offerings of the event, establishing a strong online presence.

Customer Testimonials

Feedback from attendees highlighted the exceptional quality of the Bright Booths experience. Many praised the creativity and engagement of the various booths, noting how they added a unique flair to the event.

Testimonials reflected a sense of satisfaction, with fans expressing their excitement about the immersive experiences provided. These positive reviews not only validate the effectiveness of the event but also serve as a testament to Bright Booths' commitment to delivering memorable event experiences.