Client
Pringles
Event
Rewired Fest 2025
Attendance
1000+
Location
Objective
At Rewired Fest 2025 a high-energy celebration of tech, gaming, music, and influencer culture, Pringles aimed to drive deep brand engagement among digital-savvy attendees. The goal was to go beyond traditional brand presence and create an immersive, shareable experience that connected with the festival’s young, creative audience.
The Solution: A Fully Branded 360° Video Booth
BrightBooths, in collaboration with RSM, delivered a standout 360° video booth activation that turned festivalgoers into content creators. Wrapped in Pringles-themed visuals and lit with dynamic RGB lighting, the booth served as a fully immersive, Instagrammable centerpiece for the brand.
Brand Customization:
Interactive Experience:
Instant Social Sharing:
Designed for Rewired’s Culture
Immersive Tech Integration: The booth aligned with Rewired Fest’s emphasis on cutting-edge experiences, from VR demos to esports tournaments—making it a natural fit within the festival’s tech-forward programming.
Inclusive Engagement: Like the festival itself, the booth was accessible and appealing to guests of all ages—whether hardcore gamers, music lovers, or casual attendees.
Influencer & Gaming Culture Appeal: As attendees engaged with top creators and live-streamed their experiences, the booth tapped into that momentum—positioning Pringles as part of the festival’s cultural conversation.
Festival Swag & Giveaway Energy: Each video became a personalized “take-home,” echoing Rewired’s free-gift culture while reinforcing brand value with a keepsake that was both fun and functional.
Impact & Results
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High Foot Traffic:
The booth became one of the most visited experiences at Rewired Fest, drawing long lines and repeat visitors. -
Social Media Amplification:
User-generated content from the booth flooded Instagram and TikTok, significantly increasing brand impressions and engagement for Pringles. -
Memorable Brand Experience:
Guests walked away with a unique video souvenir and a fresh, emotional connection to the Pringles brand extending the festival experience far beyond the event grounds.
Client Feedback
“Through strong collaboration with RSM, BrightBooths helped Pringles create a buzzworthy, shareable, and unforgettable experience. The 360° booth was more than a gimmick—it delivered real engagement and brand love from a tech-savvy, festival-hungry audience.”
hello@brightbooths.com
If you have any questions regarding our service, or if you’re looking for something custom, get in touch with us via e-mail and we’ll be more than happy to help you out.
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