BrightBooths Trading Card Photobooth Activation

For Walmart Associates Week at the Newly Reopened Walmart Museum

Client

Walmart

Event

Walmart Associates Week 2025

Attendance

1000+

Location

The newly reopened Walmart Museum, Bentonville, Arkansas

Objective

Walmart’s annual Associates Week is a celebration of the company’s dedicated employees from around the world. For 2025, Walmart wanted to enhance the experience by offering a memorable and meaningful activation at the newly reopened Walmart Museum—a venue that honors the company’s rich legacy and evolving story. The goal was to create a fun, personalized photo moment that celebrated both the associates and the grand reopening of the museum.

Our Services

The Solution: Trading Card Photobooth with Action Figure Theme

BrightBooths partnered with Walmart to deliver an unforgettable photobooth experience: turning each associate into a “Walmart Role Model Action Figure,” captured on a custom trading card.

Custom Design:

BrightBooths designed exclusive digital trading card templates featuring Walmart branding, action-figure-style visuals, and personalized details for each associate.

Immersive User Experience:

Associates stepped into the photobooth, struck their best hero pose, and were digitally transformed into Walmart-themed action figures set against a backdrop that celebrated both their individual role and the museum's fresh new look

Instant Printed Cards:

Each participant received a premium-quality trading card printed on-site a nostalgic and meaningful souvenir of their museum visit.

Digital Sharing:

Associates also received a digital version of their card, instantly shareable on social media allowing them to celebrate the moment with friends, family, and colleagues.

Event Impact

Participation: The booth quickly became a museum highlight, with hundreds of associates lining up to create their custom action figure trading cards.

Brand & Museum Engagement: Social media buzz increased as associates proudly shared their cards, combining Walmart brand pride with excitement about the museum’s reopening.

Emotional Connection: For many, the trading card became a cherished keepsake—linking their personal Walmart journey to a major company milestone.

Why It Worked

  • Personalization:
    Each card was uniquely tailored, reflecting individual associate roles and personalities.

  • Contextual Relevance:
    The museum setting amplified the nostalgic, story-driven elements of the activation—making it more than just a photo op.

  • Shareability:
    Digital cards turned one-on-one experiences into a shared story across platforms—promoting both the event and the museum.

Client Feedback

Walmart’s event team praised the activation as a standout success during Associates Week:

“A perfect blend of celebration and brand storytelling that honored our people and our history.”

Associates and leadership alike shared that the trading cards were among their favorite souvenirs from the grand reopening.

Our Services

Join the experience and choose your booth today!

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